Women's Euros host cities to pull in £54m in added revenue
By Paul Lagan
The FA and UEFA have released the UEFA Women’s EURO 2022 Pre-tournament Impact Report, confirming it’s on track to be the biggest women’s European sport event in history.
The report, produced by EY, indicates the tournament is expected to deliver £54million in economic activity to the nine host cities of, London, Brighton & Hove, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh.
The cities are expecting 96,000 international visitors from 95 territories.
International broadcast audience could reach more than 250 million across more than 195 territories. Host cities will also see a positive socio-economic impact thanks to over 5,500 people taking part in the volunteer programme.
The report reveals ticket sales for the tournament are on track to double the attendance of the UEFA Women’s EURO 2017 in the Netherlands that welcomed just over 240,000 fans.
Baroness Sue Campbell, EURO 2022 board member and director of women’s football at The FA, said: “With less than 50 daysto go until the tournament gets underway, this report highlights what we can achieve with a continued focus on capitalising on the opportunities offered by UEFA Women’s EURO England 2022 and importantly how we can measure our success.
"Our aim is twofold: to deliver a record-breaking tournament and to leave a tangible legacy to grow the women’s game. By inspiring fans at home and abroad, and by committing to provide playing opportunities to girls in every school and club across the country, I am confident we can deliver on both aims.”
UEFA’s chief of women’s football Nadine Kessler said, “This pre-tournament report proves that the impact won’t stop with the final whistle at Wembley. UEFA Women’s EURO 2022 has a unique chance to be a catalyst for change locally, nationally, across Europe and beyond. The tournament and our collective ambition will positively impact local economies and tourism, people and communities and the global visibility of the women’s game, whilst providing valuable inspiration for the future.”
Tickets are still available for matches at most venues. Prices start at £10 for adults and £5 for under 16s. Visit www.uefa.com/womenseuro/ticketing
